Raynard Jackson
In last week’s column I wrote
about how the NAACP has lost its mind with its resolution supporting gay
marriage. I have very little faith or confidence in most of the traditional
Black institutions—NABJ, churches, fraternities, sororities, HBCUs, etc.
But after attending a lunch this
past Wednesday, my faith and confidence is a tad bit stronger. It was though I
was taken back in time to a better time and place within the Black community;
and after the luncheon, I really feel like we can get back to the “golden
years” of Black engagement in our society.
The Afro-American Newspapers (http://www.afro.com/)
celebrated its 120th anniversary with a luncheon. A couple of months
ago, their General Manager Edgar Brookins, called to ask me if I could talk
with some people about buying a few tables to support the event. I immediately
told him that I would personally buy a table. Brookins and the Afro have been
supporters of many of my endeavors here in the DC market. Brookins is always
responsive to my calls and the paper has been carrying my column for years. So,
when they need my support, I will always be there.
The Afro has a storied history and
an evolving future that is just as bright as it’s past. The paper was founded
in 1892 by former slave, John H. Murphy, Sr. when he merged his church publication “The
Sunday School Helper” with two similar publications in Baltimore, MD. The
newspaper is one of the oldest remaining family-owned newspapers in the U.S.
(Black or white).
Currently, John Jacob “Jake”
Oliver, the great grandson of the Afro-American Newspaper’s founder, is the CEO
of the newspaper. A graduate of Fisk University and Columbia University School
of Law, Oliver left a promising legal career in corporate America to return to
the family business.
Under Oliver’s leadership, the
Afro has been able to remain relevant by being the first Black newspaper to
continue to print hard copies, as well as to be fully digital—being assessable
on the internet. If you want to know what going on in the Black community
within the DC metro area, the Afro is a must read.
Oliver has continued down the path
of relevance by hiring a dear friend, Avis-Thomas Lester as their new executive
editor. She spent over 20 years as a writer for the Washington Post Newspaper.
She will bring a new, fresh perspective to the newspaper and position it to
continue to be relevant to our community with the full understanding that we
are living in a global marketplace.
Under Oliver and Lester’s
leadership, the Afro will again branch out to bring news from throughout the
world, especially from the continent of Africa. As they begin to cover news
from a global perspective, hopefully this will lead to increased readership on
the internet and an increased subscriber base. An annual subscription is only $
40 U.S.
Within the Black community, we
often complain about how we and our African brothers are portrayed in the
media. Well, now we have a chance to do something about it. For as little as $
40 U.S. a year, the Afro will have the money to report on global issues.
If you want to see our community
covered in a different manner, let’s commit to finding 1,000 people between now
and September to take out a subscription to the Afro. If after a year you don’t
like the coverage, then cancel the subscription; but if they meet your liking,
renew your subscription.
We have to be what we are looking
for. If we want fair, diverse coverage within our community, then we must
enable those who best know how to do this to have the money necessary to
fulfill this goal. Remember, when all is said and done, there is more said than
done.
Raynard Jackson is president & CEO of Raynard Jackson &
Associates, LLC., a D.C.-public relations/government affairs firm. His website
is: www.raynardjackson.com.
Raynard
Jackson & Associates, LLC is a internationally recognized political consulting,
government affairs, and PR firm based in Washington, DC. Jackson is a
internationally recognized radio talk show host and TV commentator. He has
coined the phrase “straticist.” As a straticist, he has merged strategic
planning with public relations. Call RJA to discuss how they can get you to the
next level of your career.
